what do you mean a target?
IT is very early, there are not enough of these things for every millionaire on earth to own one, and they are under 10K (they were 20K this time last year) Yes, if you want coin with more growth potential there is Litecoin. It is 4 times as fast as and 1/10th the cost to use it. You can get those for 50 bucks today.
That is what Bitcoin is good for: Destroying cabaal wealth. With the Lightning network, you will be able to do bitcoin transactions for a tiny fraction of what they cost today, even if there are millions of them going on in a minute.
Bitcoin can't replace VISA/Swift without Lightning, but it is getting there. Google Lightning Network or Lightning Labs to see what they are up to. That is how the machines at McDonalds will be able to accept your Bitcoin.