WIRED Article

“When you met an ignorant nonbeliever, you sent them YouTube videos of excessively protracted contrails and told them things like: 'Look at the sky! It's obvious!'" Stephanie Wittis, a self-described former chemtrails and Illuminati conspiracy believer, told Vice. “You don't even go into detail about the matter or the technical inconsistencies, you just give them any explanation that sounds reasonable, cohesive, and informed—in a word, scientific. And then you give them the time to think about it."

This behavior resembles another, older phenomenon: It’s strikingly similar to cult recruitment tactics of the pre-internet era, in which recruits are targeted and then increasingly isolated from the noncult world. “The easiest way to radicalize someone is to permanently warp their view of reality,” says Mike Caulfield, head of the American Association of State Colleges and Universities digital polarization initiative. “It’s not just confirmation bias … we see people moving step by step into alternate realities. They start off questioning and then they’re led down the path.”

https://www.wired.com/story/online-conspiracy-groups-qanon-cults/