No sauce whatsoever, but I'm a career marketing/comm/design/copywritingfag.
IMHO, I think Team Q is building their own site. The design and flawless (typo-free) writing are both world class. Could be that Q will be handing over the keys to the ultimate red-pilling guide after TSHTF.
The details in the navigation give hope that the entire "story" is being carefully catalogued.