Facial Recognition In Retail Stores: Are Shoppers Ready For It?
Retail stores are planning opt-in facial recognition in return for giving you shopping rewards. Thus, your biometric data as well as your buying history will be available for sale to the highest bidder. When combined with data from other stores, the data-hungry Technocrats will know more about you than you know about yourself. ⁃ TN Editor
The global market for retail biometrics is by all accounts in its early stages, and is significantly fragmented between regions. Retailers in Asia are testing biometric systems for retail payments and customer interaction, while most trials and deployments in North America so far seem to be focused on security. The range of applications is broad enough for biometrics to be a potentially disruptive force for the retail industry worldwide in the foreseeable future.
Amazon opened its first Go stores, which are partially automated to provide payments without a cashier or self-checkout, to the public at the beginning of 2018. The company plans to roll out up to 3,000 Go stores by 2021, in a unique divergence from the regional split. Pay with a smile was launched with Alipay technology at KPRO by KFC stores last year in China, and facial recognition has more recently been applied to controlled retail settings for trials in Finland and Korea
https://www.technocracy.news/facial-recognition-in-retail-stores-are-shoppers-ready-for-it/