DC Pervs go to Virginia or live there. The Podesta email referenced but can confirm:
The phrase came from a creative team headed by George Woltz of Martin & Woltz Inc., the Richmond advertising agency that won the Virginia State Travel Service account in 1968. According to Martin, a $100-a-week copywriter named Robin McLaughlin came up with an advertising concept that read, "Virginia is for history lovers." For a beach-oriented ad, the headline would have read, "Virginia is for beach lovers"; for a mountains ad, "Virginia is for mountain lovers," and so on. Martin thought the approach might be too limiting. Woltz agreed, and the agency dropped the modifier and made it simply "Virginia is for Lovers." The new slogan debuted in a 1969 issue of "Modern Bride."
The phrase was considered bold and provocative, but it was also just plain smart from a marketing perspective. It planted a seed — a new image of a more exciting Virginia — with a generation that would become the most sought-after group of spenders ever to wield a credit card.
Virginia is for Lovers of . . .
No one knows exactly why "Virginia is for Lovers" has been so durable, but part of the mystique of the slogan is that it has meant many things to different people. Today, a new generation is discovering love for Virginia’s mountains, beaches, history, theme parks, vibrant cities, outdoor activities, sports and hospitality.
And the love story continues.
from https://www.virginia.org/virginiaisforlovers/