(Bread #5059)
Maybe it's already been noted. It's a shipping label:
"From"
WC REDMON SONS & …:
Inside an arrow it says "To"
JC PENNEY COMPANY, INC. 813
….
Google image search WC Redmon picnic basket:
https://www.google.com/search?q=WC%20Redmon%20picnic%20basket&tbm=isch