Hot damn, anons.
Inside The British Army's Secret Information Warfare Machine
"A barbed-wire fence stretched off far to either side. A Union flag twisted in a gust of wind, and soldiers strode in and out of a squat guard’s hut in the middle of the road. Through the hut, and under a row of floodlights, I walked towards a long line of drab, low-rise brick buildings. It was the summer of 2017, and on this military base nestled among the hills of Berkshire, I was visiting a part of the British Army unlike any other. They call it the 77thBrigade. They are the troops fighting Britain’s information wars.
“If everybody is thinking alike then somebody isn’t thinking,” was written in foot-high letters across a whiteboard in one of the main atriums of the base. Over to one side, there was a suite full of large, electronic sketch pads and multi-screened desktops loaded with digital editing software. The men and women of the 77th knew how to set up cameras, record sound, edit videos. Plucked from across the military, they were proficient in graphic design, social media advertising, and data analytics. Some may have taken the army’s course in Defence Media Operations, and almost half were reservists from civvy street, with full time jobs in marketing or consumer research.
From office to office, I found a different part of the Brigade busy at work. One room was focussed on understanding audiences: the makeup, demographics and habits of the people they wanted to reach. Another was more analytical, focussing on creating “attitude and sentiment awareness” from large sets of social media data. Another was full of officers producing video and audio content. Elsewhere, teams of intelligence specialists were closely analysing how messages were being received and discussing how to make them more resonant.
Explaining their work, the soldiers used phrases I had heard countless times from digital marketers: “key influencers", “reach", “traction". You normally hear such words at viral advertising studios and digital research labs. But the skinny jeans and wax moustaches were here replaced by the crisply ironed shirts and light patterned camouflage of the British Army. Their surroundings were equally incongruous – the 77th’s headquarters were a mix of linoleum flooring, long corridors and swinging fire doors. More Grange Hill than Menlo Park. Next to a digital design studio, soldiers were having a tea break, a packet of digestives lying open on top of a green metallic ammo box. Another sign on the wall declared, “Behavioural change is our USP [unique selling point]”. What on Earth was happening?"
"Over a decade ago, and a world away from the 77th Brigade, there were people who already knew that the internet was a potent new tool of influence. They didn’t call what they did “information warfare”, media operations, influence activities, online action, or any of the military vernacular that it would become. Members of the simmering online subcultures that clustered around hacker forums, in IRCs, and on imageboards like 4chan, they might have called it “attention hacking”. Or simply lulz.
In 2008, Oprah Winfrey warned her millions of viewers that a known paedophile network “has over 9,000 penises and they’re all raping children.” That was a 4chan Dragon Ball-themed in-joke someone had posted on the show’s messageboard. One year later, Time magazine ran an online poll for its readers to vote on the world’s 100 most influential people, and 4chan used scripts to rig the vote so that its founder – then-21-year-old Christopher Poole, commonly known as “moot” – came first. They built bots and “sockpuppets” – fake social media accounts to make topics trend and appear more popular than they were – and swarmed together to overwhelm their targets. They started to reach through computers to change what people saw, and perhaps even what people thought. They celebrated each of their victories with a deluge of memes.
The lulz were quickly seized upon by others for the money. Throughout the 2000s, small PR firms, political communications consultancies, and darknet markets all began to peddle the tactics and techniques pioneered on 4chan. “Digital media-savvy merchants are weaponising their knowledge of commercial social media manipulation services,” a cybersecurity researcher who tracks this kind of illicit commercial activity tells me on condition of anonymity.
“It’s like an assembly line,” he continues. “They prepare the campaign, penetrate the target audience, maintain the operation, and then they strategically disengage. It is only going to get bigger.”"
full article
https://www.zerohedge.com/news/2018-11-22/inside-british-armys-secret-information-warfare-machine
Also for BO: We need a new bread for https://8ch.net/qresearch/res/2390914.html as it's filled up. If you would be so kind…