>>4186212 (pb)
hunch:
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term "sensible flats" pushed/driven (with help from AI / bots)on twitter
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term stands out (gets noticed; by whom?) while also blending in (escapes notice as anything other than a mild insult directed at FLOTUS)
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the targeted audience (i.e., those who notice) apply key-phrase (e.g. via search engine) to discover WaPo article.
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Hidden or coded comms found in WaPo article, or adjacent to it somewhere.
could be as simple as "gaming the search engines" to link back to WaPo website—purpose: drive ad revenue or influence some statistc which affects search engines
could be secret DS comms structure (hidden in plain view); WaPo = CIA (and clowns have dimished capacity these days)