What does google do?
It chokes information at vital points as it circulates through the social organism. Circulating information coordinates every function of every system in the larger social entity civilization.
You give control of that to anyone you have given them control of the heart, mind and every other function.
Information Poisoning is what happens when we allow something as fucking stupid private entities control over critical components the figurative heart of our common information supply.
Much as blood carries thousand of hormones, proteins and signalling molecules our civilization depends on the quality of our common circulating information supply. Accurate low error high quality information means a healthy, self improving civilization.
Information supply that's been controlled and subverted has the opposite effect, people are angry, confused, lack comparable sets of fact sets to disagree over the meaning of.
Information Poisoning.