Digg on Jonathon Morgan, New Knowledge
>>4383393 (lb)
DISINFORMATION IS A CYBERSECURITY ISSUE.
False narratives jeopardize your brand reputation.
Brand reputation manipulation can happen in an instant. A social listening tool can let you know that your brand name has received hundreds of new mentions in the last few minutes, but can’t tell you if the campaign is orchestrated or authentic…or where the narrative originated. Brands are risking their reputation and losing millions of dollars in revenue due to social media disinformation campaigns and manufactured public outrage. Whether it’s fake accounts spreading rumors, social media manipulation or coordinated groups leaving fake reviews, disinformation hurts your reputation.
https://www.newknowledge.com/
Introducing New Knowledge: Defending Public Discourse
We’re launching the world’s first platform for defending online communities from social media manipulation
The Next Target: Industry
This problem didn’t start with politics, and it won’t end there. Facebook has admitted that 60 million of the accounts on its platform are fake, and researchers estimate that there are 48 million fake accounts on Twitter. Everyone from ISIS to anti-vaccine conspiracy theorists have exploited social media to force their agenda. Bands of internet trolls coordinate their activity across social media to attack celebrities, boycott of consumer products, undermine movie releases, and spread fake news after national tragedies. Meanwhile professional propagandists are directly targeting industry, spending tens of millions of dollars to promote an anti-fracking agenda or attack manufacturing rivals.
In response to this new threat, it’s essential to detect social media manipulation, identify the perpetrators, and understand the narrative — before the public, or your customers, are fooled
The Solution
At New Knowledge we’ve built a team of experts in computational propaganda, national security, machine learning, and cultural anthropology. We’ve spent our careers building online communities, dissecting terrorist propaganda, and developing artificial intelligence. Our work has been published by the Brookings Institution, Washington Post, and The Atlantic, and we’ve provided commentary on disinformation operations for CNN, the New York Times, the Guardian, and many others.
Drawing on that expertise, we built a platform that detects propaganda campaigns in real time. It gives you an early warning about which accounts are conducting the attack, and what they’re trying to make your customers believe.
Security
We provide early warnings of potential attacks, and help your team respond quickly and effectively to disinformation campaigns.
Together, this is the first end-to-end solution for disinformation defense.
The Future
Our online communities are vulnerable. Today it’s false accounts and fake news, but tomorrow it will be fake images, completely manufactured video, or social bots so believable they’ll be impossible for humans to detect. Not only does this leave politicians and corporations vulnerable to information attacks, but if we don’t address this problem today, we’ll soon live in a world where we can’t trust any of the information we get online. The spaces where we gather to share ideas and debate will be destroyed.
https://medium.com/@jonathonmorgan/introducing-new-knowledge-defending-public-discourse-c89f59630c3a
I have repeated this line to high light
“ Today it’s false accounts and fake news, but tomorrow it will be fake images, completely manufactured video, or social bots so believable they’ll be impossible for humans to detect”
Does this sound like shill's to you