If they put a easily debunkable lie out there, when the conspiracy talk happens they can say it was debunked. Its a smart tactic, prove there are people trying to discredit him, when whoever has questions about him is part of that team. Makes him safer.
You are right, it was a pyramid scheme cloaked as a cryptocoin company. It failed. Many lost money except the owners. The eye got paid.
They probably put in hard fast rules so that anyone saying anything but praising the children of the Florida Shooting are to be banned. That would be conservatives - they can say they were protecting the children from russian bots.