Gannett / Tegna had the most Super Bowl viewers -
TEGNA-owned NBC Stations Lead in Household Ratings and Share During Super Bowl LII
MCLEAN, Va.–(BUSINESS WIRE)–Feb. 6, 2018– During Super Bowl LII, TEGNA Inc.’s (NYSE: TGNA) NBC stations took the number one spot for both household ratings and share in Buffalo (WGRZ) and Minneapolis (KARE), respectively, according to Nielsen Local TV Ratings.
In the key adults 25-54 demo, TEGNA stations had five of the top eight stations in share and four of the top ten spots in ratings.
“As the largest independent NBC affiliate group, TEGNA’s Super Bowl stations outperformed their peer’s thanks to innovative coverage, cross-platform promotion and delivering the information that audiences wanted most,” said Lynn Beall, executive vice president and chief operating officer for media operations, TEGNA.
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