>>4523677 (LB)
Distributionfag here. I work closely with (not for) WFM and Amazon on this project. And I want out. My goal is to not be affiliated with this spoopy tag team by April. Wish me luck, anons.
The real problem is all that 365 stuff tastes like crap. Kek.
I am intimately familiar, anon. I stand by my statement. The REAL problem with the natural, organic and specialty foods industry is that most of it is has an inferior flavor profile to "traditional" grocery products.
Let's take the very popular Annies Naturals brand. I guarantee if you place any of their products side by side with the traditional product it is attempting to substitute, it will lose overwhelmingly. Start with Annies Bunnies next to PF Goldfish.