Five years ago or so my mother said, "I'm tired of rich people making decisions that affect me. I don't feel like I have any control over my life."
I think that might be a good place to start.
Perhaps target Lynn de Rothschild. She's all over the place. She's also made herself very public. Find out what decisions she's making for us and meme the hell out of it? I'll go dig up a list to get us started.
Don't do social media, so the implementation will have to be elsewhere. But I do ideas. Mind if I chime in?