UK Army wants to recruit snowflakes and phone zombies!
The campaign has been designed to show the Army looks beyond young stereotypes and “sees people differently” and recognises their “need for a bigger sense of purpose”, according to British Army Major General Paul Nanson.
It comes as the British Army failed to meet recruitment targets as it “under-estimated the complexity of what it was trying to achieve” when it embarked on a project with outsourcing giant Capita, according to a National Audit Office (NAO) report in December.
Capita was controversially awarded the £495 million contract for Army recruitment in 2012, but the Army has not recruited the number of soldiers it requires in any year since the contract began.
Britain's Commons Defence Committee was told in October that the Army currently has 77,000 fully trained troops compared with a target of 82,500.
wew. what have they become…..?
/facepalm
https://www.irishexaminer.com/breakingnews/world/british-army-recruitment-campaign-appeals-to-snow-flakes-and-selfie-addicts-895325.html