"I would not be fooled by the old myth that reporting is about objectivity. Deciding what is news is the most subjective of acts and it is probably the most important thing that we do."

~ Carl Bernstein

(1944-) American investigative journalist, author, Washington Post reporter for Watergate scandal

"We are going to impose our agenda on the coverage by dealing with the issues and subjects we choose to deal with."

~ Richard M. Cohen

(1948-) American journalist, television producer, and author. Former senior producer for CBS News and CNN

"Television, I would say, isn't an advertising medium. It's a selling medium."

~ William S. Paley

(1901-1990) Founder of CBS

Quoted in Broadcasting, May 31, 1976

"There's nothing so absurd

that if you repeat it often enough,

people will believe it."

~ William James

(1842-1910) The father of modern Psychology