IWC: anatomy of a watch brand

Few brands are as celebrity aware as IWC.

KEVIN SPACEY is a long-term friend of the brand, and even produced a play, Leo and Lisa, in a celebration of its iconic Da Vinci line. Ewan McGregor is a regular visitor to IWC’s stand at the SIHH watch fair, while Cate Blanchett and Boris Becker are often seen brandishing their IWCs around Geneva.

https://www.telegraph.co.uk/men/fashion-and-style/10889846/IWC-anatomy-of-a-watch-brand.html

KEVIN sPACEY?

Photo: Friends of the IWC brand: Matthew Fox, Tim Jefferies, Hiroyuki Sanada, Elle Macpherson, Marc Forster and Eric Dane Photo: IWC