This book covers the manipulation of the masses. It's by Bernays, the guy that got women to smoke in the 1920, convinced Americans that bacon and eggs was the American breakfast, and overthrew a Guatemalan government for fun.
https:// www.voltairenet.org/IMG/pdf/Bernays_Propaganda_in_english_.pdf
Maybe we could learn a thing or two. Either about how the enemy works, or maybe even a few things we could do better.