>>4627556 (Q)
>History of facility RBC was treated at
>Long, but has interesting information
> Lots of information about profitability and finances
(Second-opinion cases reportedly consumed 10 percent of MSKCC physicians’ time while producing less than 1 percent of its revenue.)
Instead, it launched a marketing campaign aimed at recruiting more early-stage patients who not only offered a more favorable prognosis but would be much more profitable to treat.
>A Competitive Marketplace in the 1990s
By the 1990s, Memorial Sloan-Kettering, like other cancer centers, was scrambling for patients because of the rise of managed-care plans.
Many health maintenance organizations (HMOs) were refusing to pay the high prices such centers traditionally charged for care and preferred to send their cancer patients to the lowest-cost hospitals available.
This made it all the more vital that Memorial hold on to the more than half of its patients who were referring themselves to the hospital, without consulting their primary doctors, because of the institution’s reputation.
Memorial Sloan-Kettering Cancer Center
www.encyclopedia.com/books/politics-and-business-magazines/memorial-sloan-kettering-cancer-center