https://www.military.com/kitup/2019/01/09/we-are-coming-blackwater-founder-explain-cryptic-message-shot-show.html

A December Military Times story connected the ad to President Donald Trump's newly announced plans to pull U.S. troops out of Afghanistan, suggesting a resurgent Blackwater might contract with the government to carry out a privatized war.

Or it might just be a clever campaign to draw attention to Blackwater Ammunition, a fledgling joint venture between Blackwater founder and CEO Erik Prince and Italian gun and ammunition designer Nicola Bandini.

Bandini, reached by Military.com by phone in Italy, said he couldn't confirm or deny the meaning of the ad campaign, saying Prince would be at the SHOT Show weapons expo later this month in Las Vegas, talking more freely about his plans.