https://www.newsguardtech.com

Their front page:

 

Restoring Trust & Accountability

 

NewsGuard uses journalism to fight false news, misinformation, and disinformation. Our trained analysts, who are experienced journalists, research online news brands to help readers and viewers know which ones are trying to do legitimate journalism—and which are not.

 

Our Green-Red ratings signal if a website is trying to get it right or instead has a hidden agenda or knowingly publishes falsehoods or propaganda.

Readers have more context for their news online.

And advertisers worried about their brands’ reputations keep their ads off unreliable news sites.

NewsGuard also provides “Nutrition Label” write-ups of the more than 2,000 news and information sites that account for 96% of online engagement in the U.S. in English.

A SWAT team of NewsGuard analysts operates 24/7 to identify suddenly trending purveyors of unreliable news among sites that NewsGuard has not yet rated and warn internet users about them in real time.

After launching in the U.S., NewsGuard will expand to serve the billions of people globally who get news online.

Our goal is to give everyone the information they need to be better informed about which news sources they can rely on—or can’t rely on.

 

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Mint News article discussing News Guard, good work Whitney Webb.

https://www.mintpressnews.com/newsguardneocon-backed-fact-checker-plans-to-wage-war-on-independent-media/253687/

https://archive.fo/OFO5B

Names mentioned from the News Guard website:

Jamie Fly

Knight Foundation - supporter, funds Gallup polls relating to online news

Steven Brill - CEO

Louis Gordon Crovitz - CEO, CFR, American Enterprise Institute (John Bolton)

Tom Ridge - DHS

Ret. General Michael Hayden - CIA, NSA, Chertoff Group

Richard Stengal - Time, Atlantic Council, State Department

Don Baer - Clinton advisor, PBS, Burson Cohn & Wolfe

Elise Jordan, NSC, widow of Michael Hastings

Publicis Groupe

Blue Haven Investment - Pritzker family

John McCarter - Boaz Allen Hamilton

Thomas Glocer - Reuters, Merck, Morgan Stanley, CFR, Atlantic Council

Publicis Group - connects Google and Conde Nast with News Guard

 

Partnered with Microsoft

to tie NewsGuard to Microsoft's browser and operating system

to deploy NewsGuard to libraries and schools throughout the US

 

Runs BrandGuard, a blacklist service targeting advertising revenue on "unreliable" [wrongthink] websites.

 

NewsGuard's Twitter is https://twitter.com/NewsGuardRating

 

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more keks from the News Guard Technologies website

https://www.newsguardtech.com/about/why-should-you-trust-us/