The supreme art of war is to subdue the enemy without fighting.

Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate.

Be extremely subtle, even to the point of formlessness. Be extremely mysterious, even to the point of soundlessness. Thereby you can be the director of the opponent's fate.

There is no instance of a country having benefited from prolonged warfare.

The greatest victory is that which requires no battle.

Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.