They are quite the screamers.
Maybe we should dig on them, Gillette, and Proctor Gamble.
Meet the VERY woke women (and their eye-popping campaigns) behind Gillette's controversial 'toxic masculinity' ad
New Gillette ad 'We Believe: The Best Men Can Be' has caused firestorm for tackling theme of 'toxic masculinity'
It was directed by Kim Gehrig, an Australian-born and London-based ad director who has previously shot commercials for Uber, Gap and UK's John Lewis
Her ad for feminine hygiene firm Libresse - known as Bodyform in the UK - featured singing female genitals
Other work includes a short film suggesting Australian men turned to bodybuilding because of bullying
Production company which made it, Somesuch, was founded by British ad executive Sally Campbell who is now based in Los Angeles
Somesuch's previous work includes an unsparing look at periods with the hastag #BloodNormal
She has tweeted anti-Trump messages and spoken of her pride about giving female directors 'a fair shot'
The director behind Gillette's controversial new ad is a woman whose past work includes an ode to female genitals and a short film that explores 'toxic masculinity' featuring a protagonist whose life crumbles when he becomes addicted to steroids.
The Gillette ad, called 'We Believe: The Best Men Can Be', takes aim at bullying and sexual harassment and has been viewed more than four million times on YouTube around the world, although it is only being shown fully in the U.S.
But while it has amassed 85,000 likes, it has also racked up 347,000 dislikes with some of the 98,657 comments below accusing it of being 'anti-male and anti-white' and of 'spreading pure propaganda and indoctrination.'
Kim Gehrig, the director of the new ad, is an Australian mother-of-two who lives in London, England, and has a lengthy history of taking aim at social ills through her work.
Gehrig, who has also produced ads for Uber and Gap, is on the roster of creative agency Somesuch – an LA-based firm, whose founder Sally Campbell has been outspoken about championing women and has called out President Trump on Twitter.
https://www.dailymail.co.uk/news/article-6596225/Meet-woke-women-Gillettes-controversial-toxic-masculinity-ad.html