You can laugh about it, but that's what's going on. Little Baby's Ice Cream slogan: "I eat little babys". A-list rock bands heading to ice cream shops instead of bars after their concerts to pull all nighters. Sweet Jesus ice cream with a lightning bolt through a brain as a symbol. Rainbows and head-with-wings logos. You kinda catch on after a while.
Red shoes means "over the rainbow" – you're not in Kansas anymore. It can be good or bad.
Red shoes mean "over the rainbow", i.e. in the know.