"Elevate" is lefty lingo.
They're going to need that cash. Subs are down and the Iowa Caucuses are less than a year out. Their subsidiary The Des Moines Register is housed in some of Des Moines' most expensive office space and the building has a huge atrium which they turn into a "Media Center" where all the NPC's congregate and copy each other's pasta. This is the scene of Lyin' Ted's antics last time. If Trump runs unopposed, all the action will be on the Dems side and its going to be cluster fuck dumpster fire with around the clock coverage.