SUBLIMINAL EMBEDS IN MSM/Legacy media ADVERTISING AND EDITORIAL CONTENT

Really hammers the crap out of the unconscious mind, locks in emotional condition response and blocks higher cognitive process - aka "reflection"

Neurological correlates. Libet, Alberts, Wright and Feinstein (1967) were presumably the first to provide physiological evidence for subliminal perception. In their experiments, they stimulated the skin of their participants so subtly participants could not consciously report it. Concurrently measured evoked potentials, however, showed changes in the electrical field around the brain. Although their measurements were crude, they did provide unequivocal evidence for brain activity as a result of perception that escaped conscious awareness. Later, Dehaene at al. (1998) and Whalen et al. (1998) also reported evidence of neurological effects of subliminal stimulation.

Evaluative and affective effects. In 1968, Zajonc launched the idea of mere exposure: the more we are exposed to a stimulus, the more we like it. Kunst-Wilson and Zajonc (1980) first demonstrated that even subliminal exposure to a stimulus enhances one’s attitude towards this stimulus. In their experiment, participants were presented with 10 polygons, each five times for only 1 millisecond. Afterwards, participants were presented with pairs of polygons, consisting of an “old" (e.g., previously presented) and a “new” polygon. For each pair, participants had to indicate which one they thought was previously exposed to them and which one they liked most. Participants more often preferred the previously presented polygon to the "new" one, without being able to say which polygon they had been exposed. This subliminal mere exposure effect has been replicated a number of times since (see Bornstein, 1992, for a review)4.

Basic semantic effects. Debner and Jacoby (1994) obtained evidence for semantic subliminal processing with a particularly convincing paradigm. In their experiments, they presented five-letter words (e.g., “scalp”) on the computer screen subliminally. After a word had appeared, participants were presented with a word stem with three letters of a

The power of the subliminal- 14 -

word (e.g., “sca__”). Participants were requested to generate a five-letter word to complete the presented word stem. In some conditions, participants were urged not to choose the word that had just been presented. Relative to a control condition in which the same word stem was presented without earlier exposure to an applicable subliminal word, people who were asked not to use the subliminally presented word use it more often. With this task, evidence was obtained for the semantic processing of a word while at the same time ensuring that this word was not consciously perceived (see also Marcel, 1983; Merikle, Joordens & Stolz, 1995).

https://www.researchgate.net/publication/46667196_The_Power_of_the_Subliminal_On_Subliminal_Persuasion_and_Other_Potential_Applications