Sound familiar? They are using this Dem playbook
THE NATIONAL RIFLE ASSOCIATION (NRA)
The NRA is seen as a mainstream organization by most Americans although elements of our base see its leader- ship and organizational stance as extreme. Engaging the NRA as if it is one side of a political ght is counterpro- ductive because it feeds into a view of the debate over gun violence as an unengaging interest group con ict.
It is far better to discuss the NRA in terms of the role its of cials play in preventing people and communities from protecting themselves from the terrible personal toll that gun violence takes on people’s lives.
The issue is how to talk about the NRA with different audiences, not how frequently to discuss the NRA.
Because of the organization’s name and identity, it is more powerful – especially when talking to the base – to
discuss the speci c NRA rather than the generic “gun lobby.”