Google and other online advertising platforms engage in disturbing privacy violations through the categories they use to target internet users, according to a new filing that reveals just how creepy this data collection can get.
Google and other online ad companies use intimate personal information like political beliefs, religion, sexual orientation, and even diseases and disabilities to target users for advertising, according to new evidence filed by digital rights organizations in Poland, Ireland and the UK. Their complaint takes aim at real-time bidding (RTB), online ad auctions in which highly sensitive information about users gleaned from their browsing history is traded by thousands of third-party companies which use these behavioral profiles to target ads.
“Incontinence,” “special needs kids,” and “gay life” are just a few of the categories on the Internet Advertising Bureau’s list that could infringe on Article 9 of the GDPR, the EU privacy law which bars the use of such sensitive data without explicit consent from users. Since most internet users have no idea these tags are being attached to them, let alone bought and sold by companies they’ve never heard of, this kind of invasive profiling clearly runs afoul of the law, the group says.
https://www.rt.com/news/450013-google-ad-tracking-gdpr/