Beer company will shell out $1 million to help pay off student loan debts
Some lucky college students and graduates may be relieved of their student debt, courtesy of a well-known beer brand. Anheuser-Busch’s Natural Light is launching a contest with regional Super Bowl ads running in five of the top 10 cities with the highest rates of student loan debt: Columbia, S.C.; Jackson, Miss.; Little Rock, Ark.; Raleigh, N.C.; and Richmond, Va. The company says it will help 70 students and former students pay off their student debt by giving them a total of $1.06 million. Twelve grand prize winners will receive $40,000 and 58 first-prize winners will receive $10,000. Entrants are asked to post a video describing their “inspiration for going to college” that includes a shot of a green pull-tab from cans of limited-edition Natural Light packs.
The contest, called #NattyStories, follows the success of a similar contest last year, and is part of the company’s pledge to give away $10 million over the next decade to help students rid themselves of college debt, according to Daniel Blake, Senior Director of Value Brands, Anheuser-Busch. "Last year, the College Debt Relief Program had a major impact on the Natty community, both financially and emotionally,” said Blake. “But, student debt in America continues to rise, so we're coming back with an even stronger commitment that will make an impact well beyond 2019.”
Natural Light also partnered with mobile payment app Cash App to hand out $53,000 to 151 fans on Super Bowl Sunday so they can throw a Super Bowl party without having to worry about student loan payments hanging over their head.
The company actually held a separate, unrelated contest last year, in which it printed the winner’s resume on a NASCAR race car during the South Point 400 race in Las Vegas, drawing attention to the difficulty that millennials and Gen Zers face in getting their resume to stand out. The Pew Research Center found that about 40 percent of adults under age 30 have student loan debt. That number drops to about 22 percent for those aged 30 to 44. While other big brands will try to have the “wokest” ad campaign during the Super Bowl this year, the folks at Anheuser-Busch clearly know their audience and deserve kudos for doing something positive to help them out.
https://www.washingtonexaminer.com/red-alert-politics/beer-company-will-shell-out-1-million-to-help-pay-off-student-loan-debts