Most people agree the sound of nails on a chalkboard is freakishly unpleasant. ASMR is described as an opposite feeling: a tingly euphoric response, usually starting on the head and scalp, and sometimes spreading down the neck, arms or back.
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https://www.cbc.ca/news/health/science-says-brain-tingles-1.5001903?cmp=rss
A new Super Bowl commercial aims to calm frenzied football fans with oddly relaxing images of actress Zoe Kravitz whispering into a pair of microphones and softly tapping on a bottle.
The beer ad, which already has drawn more than 10 million views, stands to expose a vast audience to an internet craze known as ASMR, or autonomous sensory meridian response.
Some people spend hours watching videos of hair brushing, paper crinkling or "happy little clouds" artist Bob Ross painting because they say it makes their brains tingle. They report feeling a rush from the subtle, repetitive sights and sounds, but is it all in their heads?
Not everyone feels ASMR. And so far, there's not enough evidence to recommend it as a stand-alone treatment for depression, anxiety, insomnia or any of the other problems its fans claim it solves.
But a few scientists are trying to study ASMR, and there is evidence that there might be something to it. And if any harm is done, it's not financial: it's usually free.
Most people agree the sound of nails on a chalkboard is freakishly unpleasant. ASMR is described as an opposite feeling: a tingly euphoric response, usually starting on the head and scalp, and sometimes spreading down the neck, arms or back.