>we have grown up with all this hard wiring by MSM&Co
What do you mean 'we', kemosabe?
EU normies seek out their MSM news to be 'informed'. EU normies are deathly afraid of being 'uniformed' in public. EU normies are products of the their MSM.
'Sound familiar' is typical of EU normies because it indicates that any event has been cataloged somewhere and all that has to be done is find the 'correct' label and it will all be explained.
Most Americans avoid the MSM in an attempt to be informed. Most Americans aren't afraid of new territory or of being 'wrong'.
Used to be shortwave radio (that Clinton tried to kill) before the internet. Now the internet makes it easier to discover new territory with no labels pre-attached.
Most Americans aren't afraid of the unexplained. Just a new challenge and a new round of trial and error.