Turns out they are actually making it about a goat
can't figure out how to embed the pic but the article shows a goat with Brady's jersey on it, and he is holding a baby goat.
https://www.boston.com/sports/new-england-patriots/2019/02/02/when-did-tom-brady-become-synonymous-with-goat-an-investigation
When did Tom Brady become synonymous with GOAT? An investigation.
Deflategate cost Brady four games, but it might've ultimately earned him his nickname.
A plastic goat wearing a Tom Brady jersey on the top of the TD Garden ice resurfacing machine on Jan. 19. At left, a shot of Brady from a famous 2005 GQ photo shoot. –AP Photo
By Jon Couture February 2, 2019
Before Tom Brady was synonymous with GOAT, there was the picture of Tom Brady with a goat.
By the summer of 2005, No. 12 was already a three-time Super Bowl champion. GQ wondered whether he “just might be changing pro football itself,” and made Brady the subject of a lengthy cover story. Built around an interview in the days before his uninspiring performance hosting Saturday Night Live, it’s interesting enough, but it was the accompanying fashion shoot that got all the attention.
So much so, Brady’s offensive line printed out copies of the biggest laughers — Brady nuzzled by dogs, Brady riding a horse, Brady cuddling that famous baby goat — and pinned them to their backs before they headed out to a training camp practice session in front of the usual crowd of fans.
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“I would never do anything to embarrass a teammate of mine,” assured Matt Light, denying he was the ringleader even if he was the one wearing the prize photo.
“Coach always says just because they ask you to do something doesn’t mean you have to do it, which he told us all again today, of course,” Brady told reporters that day. “I guess I’m a slow learner.”
Though that GQ cover asked whether Brady was the best ever, it didn’t make the now ubiquitous connection between the now 41-year-old legend and the acronym that’s become his calling card. Brady has taken indirect ownership of the goat emoji. He’s gotten GOAT in the dictionary. Even if he doesn’t think himself worthy of the moniker, the world at large sure seems to have made the decision for him.
How did it happen? When did Tom Brady go from merely great to GOAT? There’s no clean answer akin to Shaquille O’Neal christening Paul Pierce as ‘The Truth’ on a Tuesday night in 2001, but we can at least pin down a tipping point.
Fans cheer on Tom Brady and the Patriots during the divisional-round victory against the Chargers on Jan. 13. —AP Photo