Slams
Get a thesaurus NYP!
filled with invisible ink?
Good info, thanks.
It's odd that the Michelob ULTRA PURE Gold Super Bowl commercial is ASMR.
ASMR, RAMS, Mars
"The ad, by FCB Chicago, makes use of a sensory phenomenon known as autonomous sensory meridian response, commonly called ASMR, in which people experience a calming or tingling sensation in response to certain sounds like whispering and finger tapping. The popularity of the phenomenon has risen in recent years, giving rise to millions of YouTube videos. Marketers began seizing on ASMR as far back as 2015, when BBDO Beijing created two videos for Mars brand Dove chocolate, including one showing a woman crinkling a Dove chocolate wrapper, unwrapping it and popping a piece into her mouth. KFC's Colonel Sanders character mocked the trend in this 2016 video."
https://adage.com/creativity/work/pure-gold-super-bowl-ad-starring-zoe-kravitz/970371