Donald Trump Second SOTU Snags More Than 46M Viewers; Beats Barack & 2018 – Update
Breaking the tradition of declining viewership that usually afflicts Presidents this deep into their terms, the embattled ex-Celebrity Apprentice host snared an audience of 46.8 million.
Airing on ABC, CBS, FOX, NBC, Telemundo, Univision, PBS, CNN, CNNe, FOX Business, FOX News Channel and MSNBC in the 9 – 10 PM ET slot, the third longest SOTU in history topped Trump’s first official address to Congress in 2018 by over 1 million viewers.
In a number that will also be important to the 45th POTUS, the address before the now Democrats’ dominated House of Representatives, the Senate and invited guests also beat Barack Obama’s second SOTU of January 25, 2011 by over 9%. That speech by the 44th POTUS was shown on the 11 outlets of ABC, CBS, FOX, NBC, Telemundo, Univision, CNN, Centric, CNBC, FOXNC, and MSNBC.
At 82 minutes and with POTUS’ red tie askew, the primetime speech also received some unexpected applause from unexpected areas when white-suited female Democrats and House Speaker Nancy Pelosi rose for Trump’s comments about the growing role of women in the workforce and in Congress.
Almost as long as Bill Clinton’s 2000 SOTU and two minutes more than his own 2018 address, last night’s speech saw the former Celebrity Apprentice host hold pretty tight to the teleprompter like last year as he hailed the economy and insisted the state of the union is strong.
What was also strong was the audience at home for a President well known to be obsessed with ratings. Fox News Channel topped all networks covering the speech for a second year in a row, drawing 11.1 million viewers and 2.8 million in the key adults 25-54 news demo from 9-10:30 PM ET in early Nielsen numbers. That topped No. 2 NBC, which drew 7.1M viewers and 2.6 million in the demo. That outpaced fellow broadcast net CBS, which had been leading among the Big 4 in the early metered markets.
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