>There's no logical reason for an over 40 woman to be partnered with a large cosmetics company on a line like she's some 20 something celebrity known for makeup.
Boy, you sure don't know women's cosmetics.
All cosmetic lines, even cheap stuff like Avon, have a whole line of facial products for every ten years of a gal's life. And the models that wear the junk are in each age group.
Girls wear very different make-up than older ladies.
No I don't sell the stuff. (no homo)