Nice!
Can I offer a suggestion? Use minority faces holding IDs or in your images, and present it as the message is coming from them - this gives minorities "room" to think such things, since the message is coming from their own in-group. With a white lady holding the ID, most minorities will not be swayed because prior programming will kick in (she rayciss!).
Psychology/psy-war 101
Persuasion is not as difficult as most think!
Yours are good and effective :) keep it up!