Ummm…this just occurred to me…
Jaguar and Leopard or Cheetah Tweet was 2-12 from original tweet 2 days prior at precisely 2pm EST.
on 10 Feb… or 10 2… reduced to 12…J(1)K(2) (J=10th,1+0=1;K=11th,1+1=2)
''THE COATS'' (between the digits and the… I mean, this is obvious IMHO).