In Revelation (KJV), Jesus refers to Himself as the "bright and morning star":
Rev. 22:16 (KJV) I Jesus have sent mine angel to testify unto you these things in the churches. I am the root and the offspring of David, and the bright and morning star.
In Isaiah (KJV), Lucifer is referred to as the son of the morning:
Is. 12:14 (KJV) How art thou fallen from heaven, O Lucifer, son of the morning! how art thou cut down to the ground, which didst weaken the nations!
Now, the NIV:
Rev. 22:14 (NIV) “I, Jesus, have sent my angel to give you[a] this testimony for the churches. I am the Root and the Offspring of David, and the bright Morning Star.”
Good so far…
Is. 14:12 (NIV) How you have fallen from heaven, morning star, son of the dawn! You have been cast down to the earth, you who once laid low the nations!
Waiiiittt… They remove "Lucifer" from the passage, so it's not immediately clear to whom they are referring, and then change "son of the morning" to "morning star," a title Jesus uses to refer to Himself?
It's almost as if someone is trying to equate Jesus with Lucifer here…