A whole lot of people need to hear/see these things from "trusted" sources. Don't get me wrong - people are waking, I have witnessed it myself but having a CBS or NPR report it will go a long way with a lot of people.
And call me crazy but are the good guys in charge of CBS? I'm noticing things with them. They put out that nice poll bout the SOTU and they have already reported on the Jussie hoax while others are still in the dark with it. This all comes after getting rid of Ben Rhodes bro - that was big time.