search should show what is really there. The corporate urge ought not taint it. If they advertised it as 'search' but it turned into something else, aren't there Dept of Commerce false advertising statutes and restraint of trade agreements that could be used to make them return their service to what it had been presented to be?
Clearly they violated their original corporate communications concerning the nature of their products. They did not hold to any standard. They can not claim that it's a 'private' company when they publicly advertised an interface, free and for everyone, and then used it to catalog and attempt to taint the minds of people using it.