This hardly seems relevant but the only Puppy-Superbowl connections relating to one of (((them))) that I could find:
Puppy Predictors: Jimmy Fallon Makes The Call For Super Bowl 2019 Champions
https://www.huffingtonpost.com/entry/puppy-predictors-jimmy-fallon-super-bowl_us_5c55350be4b09293b2045825
(truly had no clue puppy bowl existed. That said, puppy bowl is more "dog" refs from Q. This is more than just a reference to KH. Every dog has it's day?)