It is. We should all maintain a boycott list. Off the top of my head aside from Gillette would be Nike, Starbucks and Netflix. Hopefully we can one day add all big tech companies. Sure would help if the DOJ would enforce anti-trust laws but that would require them to be working for us and none of the Fed Gov't works for the people anymore.
People started to wake up. That's why the propaganda machine is in overdrive.