Ocean Spray
Doesn't Recommend
Negative Outlook
I worked at Ocean Spray full-time (More than a year)
Pros
Strong brand equity, high consumer brand awareness, tremendous potential.
Cons
Current leadership, company business model, innovation pipeline and marketing strategy are outdated, ineffective, unsustainable, and not working. They are, in fact, causing the company great harm. Current executive management team is incompetent on virtually all fronts. As they near retirement, and their legacies are being shaped, they seem content to keep patching the leaking holes in a sinking ship that needs …
https://www.glassdoor.com/Reviews/Employee-Review-Ocean-Spray-RVW10511297.htm