Its game theory. Those that don't know its fake will spread it like its real and regardless its more eyes on. The tide of consciousness is turning toward the light, or awakening to information, it doesn't matter what is fake or not, the flood of info is in itself the awakening to the Light (info). We cannot, as one individual, possibly know all the little details that are true or not, but as a whole and as a collective, we can and the truth always wins.