I wonder if there's moar to this than just some "genius idea" about how sex sells. I wonder if it's about making it ok for 11 year olds (or however old 5th graders are) to be attracted to big, burly men…granted it says that the moms are saying they "need them" (moar proof women want muscle over skinny jean faggots) but I wonder if it's to subliminally tie 11 year old girls to older men or something. Just a thought. Somehow it's getting a lot of attention.