A little more about Georg Lakoff…

From Wiki about him.

Between 2003 and 2008, Lakoff was involved with a progressive think tank, the Rockridge Institute, an involvement that follows in part from his recommendations in Moral Politics. Among his activities with the Institute, which concentrates in part on helping liberal candidates and politicians with re-framing political metaphors, Lakoff has given numerous public lectures and written accounts of his message from Moral Politics. In 2008, Lakoff joined Fenton Communications, the nation's largest public interest communications firm, as a Senior Consultant.

He is a member of the scientific committee of the Fundación IDEAS (IDEAS Foundation), Spain's Socialist Party's think tank.

The PIC catches up at the GoogleMainside

Sauce

https://en.wikipedia.org/wiki/George_Lakoff

More from this man at his homepage

The Power of Positive Persistence

January 17, 2018

By George Lakoff

in Political

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Strategies to flip negative attacks by Republicans into positive progress for Americans

Like some foreign dictator, the Republican in the White House will launch a planned attack on the free press today. But he’s been in an ongoing campaign against the truth since Day One.

https://georgelakoff.com/blog/