George Richard Moscone (/məˈskoʊni/; November 24, 1929 – November 27, 1978) was an American attorney and Democratic politician. He was the 37th mayor of San Francisco, California from January 1976 until his assassination in November 1978. He was known as "the people's mayor", who opened up City Hall and its commissions to reflect the diversity of San Francisco.
Moscone served in the California State Senate from 1967 until becoming Mayor. In the Senate, he served as Majority Leader.
On December 19, 1974, Moscone announced he would run for Mayor of San Francisco in the 1975 race.[4] In a close race in November of 1975, Moscone placed first with conservative city supervisor John Barbagelata second and supervisor Dianne Feinstein coming in third.
Moscone ran a grassroots mayoral campaign which drew volunteers from organizations like Glide Methodist Memorial Church, Delancey Street (a rehabilitation center for ex-convicts) and the People's Temple which was initially known as a church preaching racial equality and social justice but turned into a fanatic cult
Assassination
Late in 1978, Dan White resigned from the Board of Supervisors. His resignation would allow Moscone to choose White's successor, which could tip the Board's balance of power in Moscone's favor. Recognizing this matter as such, those who supported a more conservative agenda and opposed integration of the police and fire departments talked White into changing his mind. White then requested that Moscone appoint him to his former seat.
Moscone originally indicated a willingness to reconsider, but more liberal city leaders, including Harvey Milk, lobbied him against the idea, and Moscone ultimately decided not to appoint White. On November 27, 1978, three days after Moscone's 49th birthday, White went to San Francisco City Hall to meet with Moscone and make a final plea for appointment. White snuck into City Hall through a basement window to avoid the metal detector at the main door. He carried his old police revolver. When Moscone agreed to talk with him in a private room, White pulled the gun out of his suit jacket and shot and killed Moscone. White then re-loaded his gun, walked across City Hall, went to Milk's office and shot Milk, killing him as well.
Dianne Feinstein, President of the Board of Supervisors, was sworn in as the city's new mayor and in the following years would emerge as one of California's most prominent politicians.