Dead cat theory
In a 2013 article for The Daily Telegraph, Boris Johnson noted that one of Crosby's tactics when losing an argument because the facts are against you was to do the equivalent of "throwing a dead cat on the table": bring up an issue you want to talk about that draws widespread attention from the populace, forcing opponents to also talk about your new issue instead of the previous issue.[28] According to the Guardian, Michael Fallon was the implementer of the strategy in the 2015 when he accused Ed Miliband preparing to drop Trident as part of a deal with the Scottish National Party at a moment when the Labour party were starting to pull ahead in the polls.[36] https:// en.wikipedia.org/wiki/Lynton_Crosby#Dead_cat_theory
https:// www.buzzfeed.com/robstott/here-are-all-the-ways-malcolm-turnbulls-campaign-has-already?utm_term=.wi3LjROPG#.ps9rKA8XR