See what we mean when all these unrelated yet seemingly exciting topics appear right after a Q crumb?
Reposting for extreme relevance:
Psychological Momentum is the study of when people feel things are going their way versus not. The application would tell you that humans must be led by subtle redirects, so they do not reject the arguments, and comments must be placed at key points within the discourse stream to tip conversations one way or another… to apply "shame" pressure on those who are leading toward forbidden directions and "validation" to encourage those who are moving away from whatever the touchy subject is.
[Ye shall know them by their fruits]
Flip the script
If you feel so inclined to help our hivemind out in this way, validate those that strike a cord of Truth in (you).
You'll never get it right 100% of the time, but you will help those that dig up great information feel like they're winning. We're a team, so identify and celebrate our successes, no matter how small they may seem.
Perceptions of self as a performer (Sp) and of opponent as a performer (Op) are at the center of PM. The theory posits that the more the initial success separates the two (Op/Sp), the greater the PM. These and associated perceptions, however, have to turn into an increased subjective probability of winning or succeeding before PM becomes a psychological force.
Our Hivemind can been seen as a river of consciousness, and those that are terrified of what this river will crash into will derail as much momentum as they can.
Because you can't stop a river, but you can increase the resistance it meets.
This is (((their))) form of censorship, especially on the chans, because look how much we can change the world when we're Winning.
The clowns are terrified of our success.
Give 'em Hell ; )