Breach of fiduciary duty would be the legal term. Companies like these are playing it fast and loose. Delta just did something REALLY stupid and essentially $40M, opened itself up to a class action for breach of fiduciary duty class action (because the CEO's job is to make shareholders money, not lose their money for some LWW horse shit).
To me, it isn't an issue of retaining counsel. It's an issue of what the hell do you plead? Can't sue them under 42 USC 1983 unless you can plausibly plead that the government is involved in the censorship. So it's really an issue of finding the correct way to plead it. Qui tam (individuals suing on behalf of the government) actions for…something? Discrimination against autists?
Not a (total) lawfag. Finished JD, not licensed, no desire to be.